Pee Safe raises $32 Mn led by OrbiMed

Women’s hygiene and wellness brand Pee Safe has raised $32 million in a funding round led by global healthcare-focused private equity firm OrbiMed. 

The round included both primary capital and partial exits for some early investors.

Pee Safe has raised $45.55 million in funding to date, with Alkemi Partners as its lead investor. 

The fresh capital will be used to expand offline retail presence, strengthen distribution, and scale sales across marketplaces and quick commerce platforms. 

Launched in 2013 by Vikas Bagaria and Srijana Bagaria, Pee Safe operates in the personal hygiene and wellness segment with products spanning intimate hygiene, menstrual care, and sanitisation.

Pee Safe has steadily expanded its product portfolio and distribution footprint across online and offline channels in India.

Pee Safe generates revenue primarily from sales of sanitary, personal hygiene, and intimate care products across online marketplaces, offline retail, and its direct-to-consumer channels.

As per TheKredible, the Gurugram-based company's revenue from operations grew 46% to Rs 82 crore in FY25 from Rs 56 crore in FY24. It managed to curb its losses by 69% to Rs 4 crore in FY25 from Rs 13 crore in FY24.