Pee Safe raises $32 Mn led by OrbiMed

Women’s hygiene and wellness brand Pee Safe has raised $32 million in a funding round led by global healthcare-focused private equity firm OrbiMed. 

The round included both primary capital and partial exits for some early investors.

The fresh capital will be used to expand offline retail presence, strengthen distribution, and scale sales across marketplaces and quick commerce platforms. 

Founded by Vikas Bagaria and Rithish Kumar, Pee Safe has scaled to over Rs 150 crore in annualised net revenue rate while remaining profitable. The brand claims that it holds a leadership position in both toilet hygiene and feminine hygiene and is expanding its presence in personal care and wellness serving millions of women in India and global markets.

Pee Safe has steadily expanded its product portfolio and distribution footprint across online and offline channels in India.

The company generates revenue primarily from sales of sanitary, personal hygiene, and intimate care products across online marketplaces, offline retail, and its direct-to-consumer channels.

As per TheKredible, the Gurugram-based company's revenue from operations grew 46% to Rs 82 crore in FY25 from Rs 56 crore in FY24. It managed to curb its losses by 69% to Rs 4 crore in FY25 from Rs 13 crore in FY24.