Paytm appoints former Ola CBO Sidharth Shakdher as CMO and biz head

Paytm has appointed Sidharth Shakdher as its new Chief Marketing Officer (CMO) and Business Head, following his departure from Ola Mobility, where he was Chief Business Officer (CBO). 

In his new role, Shakdher will collaborate with Paytm's founder and CEO, Vijay Shekhar Sharma, to scale the company’s growth with a focus on profitability.

Shakdher brings over 25 years of experience, having held senior roles at major companies such as Samsung, Canon, HP, Xerox, and Amazon. Notably, during his nine-month tenure at Ola, he played a key role in driving profitability in the core mobility business, launching a consumer loans division, and rolling out the Ola Loyalty program and the ONDC food delivery service.

Before Ola, he was the EVP and CMO at Disney+ Hotstar, where he contributed to the platform's international expansion and direct-to-consumer strategy. He also worked at Amazon, overseeing marketing and growth for its U.S. third-party marketplace, and led marketing efforts at Reckitt Benckiser for Dettol’s U.S. launch.

Shakdher’s diverse experience across industries positions him well to contribute to Paytm’s growth strategy.