Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men

Honasa Consumer, the parent company of Mamaearth has made a strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. 

According to a stock exchange filing, Honasa Consumer has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men through a secondary transaction at Rs 195 crore.

The deal structure includes Honasa’s acquisition of the remaining 5% stake after 12 months, subject to predefined valuation criteria. The move marks Honasa’s formal expansion into the men’s personal grooming segment, a category it has so far approached indirectly through its broader portfolio of brands.

Launched in August 2022 by Trisha Reddy Talasani, Reginald Men has a strong niche in the premium men’s personal care space. The brand, which focuses largely on sunscreen and serums, recorded over Rs 70 crore in revenue with nearly 25% EBITDA in the twelve-month period between November 2024 and October 2025, as per the filing.

The acquisition also strengthens Honasa’s presence in South India, where Reginald Men generates a majority of its revenue. 

“We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision,” said Varun Alagh, co-founder and CEO of Honasa Consumer, as given in the stock filing.

In terms of financials, MamaEarth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25.

During the quarter ending September 2025, the company also picked up 25% stake in Couch Commerce Private Limited which owns brand “Fang Oral Care” for a consideration of upto Rs 10 crores.