KickCash crosses $1 Mn ARR in India, eyes rewarded UA space in developed markets

Gurugram-based KickCash has clocked over $1 million in annualised revenue, riding on a performancefirst approach to user acquisition for mobile games and apps. In a cluttered market grappling with privacy regulation and ad fraud, KickCash is positioning itself as a “frequent flyer program for mobile gamers”, where time spent equals real cash rewards.

The startup, currently available exclusively on Android, offers users real world payouts for their playtime & participation in in-game events and campaigns promoted by partnered gaming studios. The earned rewards are credited to the user’s KickCash wallet and can be withdrawn directly, a real-world hook that is already translating into repeat usage.

KickCash operates on a unique three-sided flywheel model that benefits players, game developers, and the platform itself. Players earn real rewards for engaging with games they already enjoy, turning playtime into tangible value. Game developers only pay when players show genuine in-game engagement, leading to better retention and ROI. For KickCash, revenue comes from verified performance, aligning its growth with client outcomes rather than superficial metrics.

According to KickCash, campaigns on the platform have driven a 52% jump in Day-30 ROAS and 24% better Day-21 retention compared to traditional UA benchmarks. Traditional user acquisition (UA) benchmarks help measure the effectiveness of bringing in new users. Supported by marquee global gaming studios like Playtika, Potato Play, Felicity Games , and TripleDot Studios, KickCash claims to have built a fraud-proof and privacy-compliant acquisition engine in a post-cookie world. 

Having stress-tested its multi-reward engine in India’s fiercely competitive market, KickCash is now preparing to launch in mature markets that still lack a friction-free, cash-out model. The move is a natural next step, leveraging the company’s data-driven moat to unlock higher ROI for publishers and a smoother payout loop for players. "Crossing the $1 million ARR threshold is an inflection point - one that positions us for the next phase of scale" said Co-founder Pratyush Nishantkar, hinting at larger ambitions.