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The Karnataka Commercial Court has restrained consumer electronics brand Boult from using its recently adopted “GoBoult” mark, following an ad-interim injunction in favor of DPAC Ventures LLP, the owner of GoBold, GoJolt, and Govo, as per the copy order seen by Entrackr.
DPAC had approached the court alleging that Boult’s “GoBoult” was deceptively similar to its registered brand “GoBold,” creating the potential for consumer confusion and amounting to trademark infringement and passing off.
DPAC holds registrations for GoBold, GoJolt, and Govo valid until 2031. Boult, on the other hand, secured registration for “GoBoult” in 2023, with DPAC discovering the development earlier this year. The complainant further claimed that Boult manipulated search results so that queries for GoBold surfaced GoBoult products.
The court agreed with DPAC, saying there was enough evidence to show a case and that Boult could cause serious harm if it kept using the mark. As a result, Boult is not allowed to sell, advertise, or display products under 'GoBoult' or any similar name until the next hearing
The court denied DPAC’s request to skip mediation and asked the company to first approach the District Legal Services Authority (DLSA) for mediation. DPAC must submit a report on the mediation before the next hearing on Oct 15.
Following the injunction, Boult appears to have taken compliance measures; its website now redirects to a support page, and its official Instagram handle is no longer visible.