Infibeam to sell e-comm unit to Rediff for Rs 800 Cr

Infibeam Avenues has approved a slump sale of its e-commerce platform infrastructure business to its subsidiary Rediff.com India Ltd. for a consideration of Rs 800.39 crore in a mix of cash and equity.

The move aims to unlock greater value and operational focus for both entities. While Infibeam sharpens its focus on digital payments (via CCAvenue) and AI infrastructure (through Phronetic.ai), Rediff will strengthen its enterprise software and ecommerce stack by integrating the acquired assets into its RediffOne suite.

The ecommerce platform business accounted for Rs 180 crore in revenue and Rs 137 crore in EBITDA in FY25, contributing around 4.8% to Infibeam’s topline and 18.6% to its net worth.

The transaction is structured with Rs 400 crore to be paid in cash and the rest via fresh equity issuance. Post-deal, Infibeam’s stake in Rediff will increase from 54% to 82%.

Infibeam had acquired a majority stake in Rediff.com in August last year.

“This strategic move creates a powerful growth runway for both Infibeam and Rediff,” said Vishal Mehta, CMD of Infibeam Avenues. “By sharpening focus and enhancing agility, we aim to unlock long-term value.”

Rediff will offer the ecommerce platform as a standalone product and as part of its RediffOne suite. The deal helps expand its reach across SMEs by leveraging Rediffmail, RediffPay, and its content platform.

According to the stock exchange disclosure, Rediff is also evaluating fundraising options, including a potential IPO, to fuel rapid growth across its product portfolio and expand its presence in the enterprise SaaS and digital commerce markets.