Home services startup Pronto raises $11 Mn led by General Catalyst

Home services startup Pronto has raised $11 million (around Rs 96 crore) in a funding round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures.

Pronto was valued at $45 million (around Rs 394 crore) after the latest round. The firm last raised $2 million from Bain Capital.

The proceeds will be used to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and develop real-time operations technology. 

Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for cleaning, laundry, utensil washing, and basic meal preparation. It operates on a shift-based model, enabling 10-minute fulfilment, while offering workers guaranteed shifts and higher earnings.

The company plans to expand into Mumbai, Bengaluru, and other metro cities in the next 12–18 months. It will set up micro-hubs in residential clusters to enable rapid service delivery.

Pronto bills customers per task completed instead of by time. The platform’s average order value is between Rs 200 and Rs 300. Initially incorporated in Delaware, US, the company has relocated its base to India.

In May this year, Snabbit, an on-demand home services platform, raised $19 million in a funding round led by Lightspeed. For several years, the segment has been dominated by IPO-bound Urban Company, which faced little to no competition over the past three to four years. The recent emergence of players like Snabbit and Pronto signals a potential shift in the market, with increased competition and more options for consumers.