Groww showcases AI powered investing tools at Groww Next 2026

Wealth tech startup Groww has concluded its inaugural product showcase event, Groww Next 2026, in Bengaluru, where it outlined the next phase of growth centred on building responsible intelligence for every kind of investor.

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Gyan Vardhan
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Wealth tech startup Groww has concluded its inaugural product showcase event, Groww Next 2026, in Bengaluru, where it outlined the next phase of growth centred on building responsible intelligence for every kind of investor. The company showcased its AI powered investing architecture spanning trading, fixed income and digital wealth management.

During the event, Groww unveiled its AI investing assistant GR 1, which works as a research analyst by reading markets, tracking news sentiment and offering personalised insights based on an investor’s actual portfolio. GR 1 is currently in beta and is available as an opt-in feature. The system has been built with multiple AI guardrails, including consent layers and execution controls, reinforcing the startup’s emphasis on responsible AI deployment.

Groww also expanded Groww Prime, its specialised opt-in offering designed to help users manage their mutual fund investments more effectively. By opting for this service, users gain access to deeper portfolio insights, personalised guidance and dedicated support. Groww Prime remains optional, allowing investors to choose between a fully self directed experience or assisted intelligence. The service now includes advanced portfolio health checks, SIP monitoring tools and intelligent nudges aimed at improving long term investing behaviour.

Bonds have traditionally been the preserve of banks and wealthy investors. Groww is aiming to change this by enabling retail investors to access the secondary bond market, allowing them to buy and sell bonds in a manner similar to equity trading. The platform will feature curated bond listings supported by internal risk evaluation frameworks to help users better assess suitability and risk exposure.

Groww has also added tools such as a dedicated high frequency trading mode and a specialised physical keyboard designed for fast trading. The company highlighted ongoing investments in infrastructure optimisation and latency reduction to ensure platform stability and performance during periods of peak market volatility.

Alongside performance upgrades, the startup introduced behavioural safeguards in its F and O segment, including risk alerts, exposure monitoring and optional trading locks aimed at preventing impulsive and loss making behaviour. These controls are part of its broader responsible trading philosophy, particularly in the high risk derivatives segment.

Groww also launched a new feature that allows users to manage family wealth more easily. This initiative builds on the company’s broader efforts to digitise traditionally offline and paperwork heavy segments such as PMS and AIF investments.

Financially, Groww reported a 16% increase in net profit to Rs 547 crore in Q3 FY26 from Rs 471 crore in Q2 FY26. The company made a strong debut on the Indian stock exchanges in November last year, listing at Rs 114 per share on the BSE, representing a 14% premium over its issue price despite a muted grey market premium of around 3%.

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