Glance AI launches commerce app with deep intelligence and visual shopping

Consumer tech firm Glance has launched Glance AI, a generative AI-native commerce platform that aims to reinvent how consumers discover and shop online. The product is now live on Android and iOS globally.

Glance is pitching the platform as the world’s first inspiration-led commerce experience, where users no longer search but discover curated fashion looks generated in real-time by AI. Consumers simply upload a selfie to visualize styled outfits photorealistically rendered on their own likeness, mapped directly to products from over 400 brands.

Unlike traditional e-commerce, Glance AI removes the need for scrolling or decision fatigue. Its multimodal AI engine—commerce intelligence, generative visualization, and a real-time shopping agent—predicts user preferences, suggests hyper-personalized looks, and enables instant purchases. Glance AI is also integrated into Glance-enabled Android lock screens, TVs, and brand websites, turning passive surfaces into live commerce touchpoints.

“In a world moving from curated feeds to AI-generated realities, Glance AI marks a paradigm shift,” said Naveen Tewari, founder & CEO of InMobi and Glance. “It’s one of our most ambitious technological bets and signals the birth of a new category: AI commerce.”

According to the company, early trials in America have seen 1.5 million users generate over 40 million personalized looks, with 50% saving or sharing visuals, and 40% beginning purchase journeys.

While fashion is the first use case, Glance plans to expand into beauty, accessories, and travel in the coming months.

Founded in 2019, Glance is a Singapore-incorporated consumer tech company that operates platforms such as Glance, Roposo, and Nostra. It delivers lock screen content and commerce to over 450 million smartphones and is backed by Jio Platforms, Google, and Mithril Capital.

Glace has raised around $400 million to date, including its $200 million Series D round led by Reliance-owned Jio platform, where it was valued at $1.6 billion. Coming to its financial front, the company has recorded 89% YoY growth in its revenue to Rs 614 crore during the fiscal year ended March 2024.