FirstCry parent’s revenue grows 26% in Q2 FY25; controls losses

Brainbees Solutions, the parent company of kids-focused omnichannel retailer FirstCry, released its first quarterly report since going public. The report highlights strong financial standing, with a 26.4% quarter-on-quarter growth in scale and controlled losses.

FirstCry's revenue from operations grew to Rs 1,905 crore in Q2 FY25 from Rs 1,507 crore in Q2 FY24, its unaudited financial statements sourced from the National Stock Exchange show.

The sale of its products through offline stores and websites in India and the international market was the primary source of revenue, accounting for 64% of total operating revenue, while its subsidiary, GlobalBees, contributed Rs 432 crore income for Q2 FY25. The company also made Rs 31 crore from interest income which took its overall revenue to Rs 1,936 crore in Q2 FY25, compared to Rs 1,528 crore in Q2 FY24.

For the omnichannel retailer, the cost of procurement of materials accounted for 64.6% of the overall expenditure which increased 16% quarter-on-quarter to Rs 1,194 crore in Q2 FY25 from Rs 1029 crore in Q2 FY24. FirstCry employee benefits stood at Rs 165 crore in Q2 FY25 which includes Rs 21 crore as ESOP cost. The marketing, legal, rent, and technology were other overheads that pushed the overall expenditure to Rs 1,848 crore in Q2 FY25 from Rs 1,512 crore in Q2 FY24.

The decent scale and controlled expenditure helped BarinBees to reduce its losses by 47.4% to Rs 62.8 crore in the last quarter.

BrainBees debuted on the stock exchange at Rs 446 and has now risen to Rs 519.8 as of November 14, bringing its total market capitalization to Rs 26,987 crore (around $3.21 billion). The Pune-based company reached its all-time high of Rs 734 on October 15.