Binny Bansal invests $20 Mn in e-comm OS startup ShopOS

Bengaluru-based e-commerce tech startup ShopOS has raised $20 million in a funding round led by 3STATE Ventures, the investment firm founded by Flipkart co-founder Binny Bansal.

The fresh capital will be used to scale product development, expand its engineering team, and onboard more e-commerce brands across global markets, ShopOS said in a press release.

ShopOS is developing an AI-powered platform to help brands easily build and manage online stores. It uses an “AI workforce” to automatically create content like product descriptions, images, and videos, adjust store layouts for each visitor in real time, and run targeted marketing campaigns.

The startup was founded by Sai Krishna V K and Ajay P V, who earlier co-founded Scapic, a tech platform acquired by Flipkart in 2020. After the acquisition, they helped launch Flipkart Labs, focusing on deep tech and AI in commerce. They are joined by Karan Sonawala, who previously led AI and immersive commerce projects at Flipkart.

“The friction in content creation and personalization are significant drags on growth. Our previous startup journey taught us the importance of solving hard problems, and with ShopOS, we are focused on delivering what AI agents can truly do for brands. We are building from India for the globe and with this funding milestone, we wish to tap into the smartest AI minds in India to build the future of Commerce,” said the co-founders in a joint statement.

ShopOS is targeting a global customer base with early adopters already onboarded in India, Europe, and the UAE.

In March 2024, Bansal invested nearly $2 million in his new global retail software venture, OppDoor through Three State Ventures. The SaaS firm helps emerging online retail brands expand worldwide. Earlier this year, he also launched Opptra, a tech-driven startup that helps brands scale in Asia through franchising across fashion, home, and electronics.

The investment from Bansal is a great example of the virtuous cycle that has been called the Flipkart mafia at times. The advantages of being ex-flipkart, Bengaluru based, and in tech development have played out well for Shop OS. The extra element of a large addressable global market is an added reason for the big bet by Bansal. 

The system has worked well to take firms to multiple rounds of funding as they deliver on key milestones, and ShopOS seems poised to benefit as well.