AstroTalk’s e-commerce vertical posts Rs 140 Cr revenue in 2025, hits Rs 200 Cr ARR

AstroTalk, an online astrology platform, has rapidly scaled its e-commerce vertical, AstroTalk Store, which generated over Rs 140 crore in revenue in 2025, according to a company statement.

The Store, launched in November 2024, claims it is currently operating at an annualised run rate (ARR) of more than Rs 200 crore.

According to the statement, AstroTalk Store was initially incubated with an internal investment of Rs 30 lakh to test the viability of a trust-led spiritual products business. Following early demand visibility and repeat purchases, AstroTalk infused an additional Rs 40 crore to scale inventory, strengthen supply chains, and expand product categories.

During 2025, the Store processed over 1.6 million orders. At present, AstroTalk Store offers more than 300 SKUs across categories such as rudrakshas, gemstones, bracelets, idols, and ritual essentials.

“The spiritual and astrology-led products market in India has always been large but extremely fragmented. Consumers were either buying from local vendors with no standardisation or from small online sellers where authenticity was questionable,” Puneet Gupta, founder and CEO of AstroTalk, said in the statement.

The company plans to expand its catalogue with 500 additional products by FY27. The platform currently reports a 24% repeat rate, while nearly 50% of its future sales are expected to come from Tier II and Tier III markets. Looking ahead, AstroTalk is targeting Rs 400–500 crore in annual recurring revenue by FY27 for its e-commerce vertical.

In FY25, AstroTalk’s overall revenue rose to Rs 1,176 crore from Rs 651 crore in FY24. The company is also in mid-stage talks to raise $50–100 million at a unicorn valuation, a development earlier exclusively reported by Entrackr. AstroTalk will also begin preparations to initiate its IPO process in the coming months.