Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

E-commerce major Amazon India has expanded its ultra fast delivery service, Amazon Now, to Gurugram, further expanding its quick commerce footprint across large Indian cities.

Amazon Now enables delivery of daily essentials within 10 minutes through a network of micro fulfilment centres located close to customer neighbourhoods. The service is available through the main Amazon app for select pin codes.

The company first piloted the 10 minute delivery service in Bengaluru in December last year. During the pilot, Amazon offered a limited assortment of everyday products, including groceries, personal care items and small household essentials.

Following the Bengaluru pilot, Amazon expanded the service to Delhi, where it rolled out Amazon Now across select locations in the city. In September, Amazon further extended Amazon Now to Mumbai. At the time, the company said it had set up more than 100 micro fulfilment centres across Bengaluru, Delhi and Mumbai to support the 10 minute delivery promise.

Amazon recently said that it is opening two micro fulfilment centres every day to enable 10 minute deliveries across more neighbourhoods in Bengaluru, Delhi and Mumbai. According to the company, the aggressive expansion is expected to take Amazon Now’s footprint to over 300 centres by the end of the year, from around 100 during the festive season.

In a recent social media post, Amazon India head Amit Agarwal said the company had piloted the quick delivery service from micro fulfilment centres in Haryana, where teams are able to pick, pack and deliver everyday essentials within minutes.

Entrackr has reached out to Amazon for more details.

The move coincides with heightened activity in the quick commerce segment, with players such as Zepto, Blinkit and Instamart stepping up their expansion efforts. Amazon’s rival Flipkart entered the space earlier with the launch of its quick delivery service, Minutes, in Gurugram and other parts of the NCR region late last year.