Amagi raises Rs 805 Cr from anchor investor ahead of IPO

Adtech unicorn Amagi Media Labs has raised Rs 805 crore from anchor investors at the upper price band of Rs 361 per share, ahead of its IPO opening on January 13.

According to regulatory filings, Amagi allotted over 2.22 crore equity shares to 42 anchor investors at Rs 361 per share to raise Rs 805 crore. The anchor book saw participation from a mix of leading domestic mutual funds and global institutional investors.

Prominent names in the anchor round include SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund, Tata Mutual Fund, Motilal Oswal Mutual Fund, Franklin Templeton, along with global institutions such as Goldman Sachs, Societe Generale, Fidelity, and others. Domestic mutual funds accounted for a sizeable portion of the anchor allocation, underlining strong local institutional confidence.

The Bengaluru-based company’s Rs 1,789 crore IPO comprises a fresh issue as well as an offer-for-sale (OFS) by existing investors. Proceeds from the fresh issue will be used to strengthen Amagi’s technology and data stack, expand its global footprint, and pursue strategic acquisitions, while the OFS will provide partial exits to early and late-stage investors.

The issue will open for subscription on January 13 and close on January 16. The company has fixed the lot size at 41 shares, translating to a minimum retail investment of around Rs 14,800 at the upper end of the price band.

Founded in 2008, Amagi operates a cloud-managed advertising platform focused on connected TV (CTV) and programmatic advertising, enabling brands to run targeted campaigns across streaming platforms. The company derives a majority of its revenue from international markets, particularly the US.

On the financial front, Amagi has continued to scale rapidly. For the fiscal year ended March 2025 (FY25), the company reported revenue of around Rs 1,162 crore. During the first half of the ongoing fiscal year (H1FY26), the company posted Rs 706 crore revenue with profits of Rs 6.5 crore.

At the upper end of the price band, Amagi is expected to command a post-issue valuation of over Rs 7,800 crore.