Virtual spiritual app Vama doubles its revenue in FY25

Virtual spiritual app Vama has demonstrated a two-fold scale during the fiscal year ended March 2025. However, in pursuit of growth, the firm's losses increased by 33% during the same period.

According to provisional financial statements reviewed by Entrackr, Vama’s operating revenue rose to Rs 19.5 crore in FY25, up from 9.4 crore in FY24.

Founded in late 2020 by Manu Jain and Acharya Dev, the Delhi-based startup provides virtual access to religious services, including e-pujas, e-darshans, and astrology consultations. The company claims to have facilitated over 1.5 lakh astrology and puja services globally through its Android and iOS apps.

Vama generates its revenue primarily from recharges and pooja bookings on its platform. The company also added a bit of income from the interest and income tax refund, which tallied the total revenue to Rs 19.66 crore in FY25.

When it comes to expenditures, marketing emerged as the largest cost driver, accounting for 40% of the total expenses, which surged 2.7X to Rs 13.93 crore in FY25. Employee benefit expenses followed at Rs 6.58 crore during the same period.

The company’s direct costs, comprising astrology services, puja offerings, and VIP astrologer fees, stood at Rs 5.44 crore. Other overheads, including legal, payment gateway charges, technology, and video production, pushed Vama’s total expenditure to Rs 31.8 crore in FY25, up from Rs 18.5 crore in FY24.

The two-fold growth in scale helped Vama contain its losses, which rose 33.3% to Rs 12 crore in FY25 from Rs 9 crore in FY24. As of March 2025, the company’s total current assets stood at Rs 7.52 crore. Vama has raised a total of $2.9 million to date, including its $1.5 million seed round led by Wavemaker Partners in 2023.

Recently, Vama’s competitor, AppsForBharat, created buzz after raising $20 million in a Series C round. The Prashant Sachan-led company recorded Rs 18.53 crore operating revenue with Rs 39 crore loss. Its FY25 results have yet to come. It also competes with DevDham, Utsav App, Sutradhar, Ghar Mandir, and 27 Mantra.