Square Yards’s Urban Money achieves 10X growth in 3 years; revenue nears Rs 714 Cr in FY25

Urban Money, the digital lending and mortgage distribution arm of proptech unicorn Square Yards, has continued its sharp growth streak in FY25 with 58% year-on-year growth.

According to the company’s internal documents reviewed by Entrackr, Urban Money’s revenue surged to Rs 714 crore in FY25 from Rs 454 crore in FY24 and Rs 233 crore in FY23. The company’s topline has grown more than 10X in three years, through a steady expansion of its lending network and growing demand for home-loan disbursals.

Urban Money claims that it has maintained its growth momentum as it posted over Rs 500 crore in revenue in the first half of the ongoing fiscal year, a year-on-year growth of more than 65%.

The lending arm’s gross transaction value (GTV) rose 59% year-on-year to $5.7  billion in FY25, compared with $3.6 billion in FY24, while total loan transactions touched 1.55 lakh for the fiscal, as per the document.

Leveraging its dominance in real estate distribution, Urban Money identified an untapped opportunity among Square Yards’ vast network of real-estate agents and financial advisors who were already facilitating housing transactions. By aggregating these partners through an Uber-style network model, the platform empowered them to originate mortgages directly through integrated digital rails—bridging the gap between property transactions and home loan fulfilment.  The platform connects over 150,000 channel partners, including independent real-estate agents and financial advisors, with over 95 banking and NBFC partners. According to the documents, around 87% of its business comes from aggregated channels, while 13% is directly by its own operations, showcasing its tech-led scalability and asset-light distribution framework.

Urban Money integrates directly with partner banks’ loan origination systems, offering API-based KYC, income, and credit score verification, along with instant eligibility checks as per each bank’s credit policy. This gives it a strong edge in the rapidly digitizing mortgage landscape. The company also recently launched its real estatedata intelligence platform to help lenders  speed-up lending decisions through real-time property valuation & automated title verification

The finance vertical has become a major contributor to the parent company’s financials. Square Yards’ consolidated revenue rose 41% toRs 1,410 crore in FY25, up from Rs 1,001 crore in FY24, as per its filings with the Registrar of Companies (RoC). It also turned EBITDA-positive at Rs 46 crore, marking its first year of operational profitability.

It appears that Urban Money’s growth aligns with Square Yards’ pivot from a pure-play real estate brokerage to a full-stack prop-fintech platform. 

During the first quarter of the ongoing fiscal year(Q1FY26), Gurugram-based real estate and mortgage platform, reported a 45% year-on-year rise to Rs 378 crore in revenue and swung to profitability to Rs 70 crore at the EBITDA level.

While the lending vertical continues to expand rapidly, the business remains exposed to real-estate demand cycles and interest-rate fluctuations. Sustaining profitability will hinge on cost optimization, technology-led efficiencies, and further deepening of lender partnerships.