SilverPush growth stalls in FY25; slips into red with Rs 18 Cr loss

Marketing technology platform SilverPush couldn’t replicate its FY24 growth momentum in FY25, with revenue posting barely double-digit growth compared to nearly 120% year-on-year growth in the previous fiscal (FY24). Importantly, the company slipped into the red, reporting a loss of over Rs 17 crore in the fiscal year ending March 2025.

SilverPush’s revenue increased 11% to Rs 386 crore in FY25, as compared to Rs 347 crore in FY24, according  to the company's provisional financial statement reviewed by Entrackr.

Silverpush provides AI-powered advertising solutions including contextual advertising, audience targeting, and ad measurement solutions. It also allows businesses to track the performance of their ads. The firm hasn’t given its revenue break up across business segments and geographies.

On the expense side, cost of sales which includes cloud infrastructure, data and media costs accounted for 63% of the total expense at Rs 233 crore in FY25. Employee benefit expense accounted for 21% of the total expense at Rs 77 crore in FY25. Other expenses such as finance cost, depreciation and other operating expenses contributed another Rs 58 crore. Overall, the company’s total expense stood at Rs 368 crore in FY25.

Unlike FY24, when the firm posted a profit of Rs 6 crore, SilverPush slipped into the red, recording a loss of Rs 17.6 crore in FY25. Its EBITDA stood at -Rs 9.45 crore with an EBITDA margin of -2.5%. The Gurugram-based company reported current assets worth Rs 175 crore at the end of FY25 (March 2025), including Rs 49 crore in cash and bank balances.

According to the filings, the firm is projected to cross the Rs 500 crore revenue mark in FY26 while regaining profitability of around Rs 19 crore.

While that may yet happen, there is little doubt that digital advertising is facing a moment of truth. Be it AI cutting into page views of sites and apps, or more and more sophisticated ways to skip ads, firms are approaching the medium in a whole new way. Including cutting back when they don't sense a receptive market. At the premium end, e-commerce sites are shaving off significant advertising budgets as well, leaving firms like Silver push with a tough market. Though its focus on video is supposed to insulate it somewhat, the segment does have intense competition that will keep eating away margins. The recent GST cuts might just provide Silver push the fillip it needed to get back into the black, but keep an eye on the growth numbers going forward.