Purple Style Labs’ revenue remains flat in FY25; losses up 36%

Purple Style Labs (PSL), the parent company of luxury fashion platform Pernia’s Pop-Up Shop, has filed DRHP with SEBI to raise Rs 660 crore through IPO. Its financial statement shows the company’s losses widened sharply, largely driven by Rs 123 crore of ESOP-related expenses.

Purple Style Labs’ operating revenue contracted 2.8% to Rs 490 crore in FY25 from Rs 504 crore in FY24, according to its restated consolidated financial statement included in the draft red herring prospectus (DRHP).

 The company generates revenue from the sale of products through its omni-channel PPUS platform, as well as from logistics, styling, and other ancillary services. 

Revenue from sale of goods decreased modestly to Rs 483 crore in FY25. This decline was a strategic decision to reduce lower-value products, which successfully led to a 42% increase in the average order value (AOV) to Rs 56,106. Meanwhile, revenue from services dropped 58% to Rs 65 crore in FY25, as the company pulled back on consulting, styling, IT, and other support services.

PPUS’ gross merchandise value (GMV) grew 26% to Rs 588.3 crore in FY25 against Rs 466 crore in FY24. Geographically, India remained PPUS’ largest market with GMV of Rs 421 crore, followed by the US at Rs 97 crore, the UK at Rs 37 crore, and the rest of the world at Rs 33 crore. While India and the UK grew modestly, GMV from the US and other markets contracted.

On the cost side, cost of materials remained the largest expense, accounting for nearly 51% of the total expense. To the tune of scale, this expense decreased by 4.5% to Rs 284 crore in FY25 from Rs 297.5 crore in FY24, while employee benefit costs increased 12% to Rs 66 crore. Finance costs surged 29% to Rs 53 crore and depreciation rose 43% to Rs 55 crore.

Notably, sales and marketing spend fell 39% to Rs 33 crore in FY25. Overall, PSL reported total expenses of Rs 560 crore in FY25 versus Rs 558 crore in FY24.

With the company’s revenue declining, its loss spiked 4X to Rs 188.5 crore in FY25 compared to Rs 48 crore in FY24. Notably, the company booked Rs 123 crore as an exceptional item towards employee stock option (ESOP) expenses. Excluding this, its FY25 loss would have been Rs 65.5 crore, a 36% year-on-year increase.

Its ROCE and EBITDA Margin stood at -4.68% and 8.60% respectively. On a unit level, PSL spent Rs 1.14 to earn a rupee of revenue in FY25, compared to Rs 1.10 in FY24. The company recorded current assets worth Rs 256 crore in FY25, including Rs 10 crore in cash and bank balances and inventory worth Rs 160 crore. 

As per the DRHP, founder Abhishek Agarwal holds 27.1% in the company, while investors including Volrado Venture Partners (2.9%), Abhinav Agarwal (2.25%), and Singularity Growth Opportunities Fund (1.93%) own smaller stakes.