/entrackr/media/agency_attachments/2024/10/18/XDGqYgwk8PhvKwQWyFWY.png)
/entrackr/media/media_files/2025/08/08/razorpay-banner-2025-08-08-10-51-46.jpg)
/entrackr/media/member_avatars/2025/02/19/2025-02-19t102252078z-priyanshu.png )
Follow Us/entrackr/media/media_files/2026/01/27/plush-2026-01-27-12-31-21.png)
Feminine hygiene brand Plush, has continued its impressive growth, with its revenue more than doubling in the last fiscal year ending March 31, 2025. The company posted a loss of Rs 7 crore in the same period.
Plush’s revenue from operations increased by 2.3X to Rs 66 crore in FY25 from Rs 29 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC).
The company primarily generates its revenue from the sale of personal care and hygiene products. Including Rs 1 crore from other income from interest, Plush’s total income stood at Rs 67 crore in FY25, compared to Rs 29 crore in the previous fiscal year.
/filters:format(webp)/entrackr/media/media_files/2026/01/27/plush-fincial-2026-01-27-12-42-37.png)
On the spending side, the cost of materials consumed remained the largest expense, accounting for 34% of the total expense. In the line of scale, this cost rose 127% to Rs 25 crore in FY25 from Rs 11 crore in FY24. Advertising and marketing expenses jumped 96% to Rs 21.5 crore in FY25.
Employee benefit expenses increased 67% to Rs 4 crore while shipping and delivery costs stood at Rs 2.6 crore. Overall, Plush’s total expenses increased 118% to Rs 74 crore in FY25 from Rs 34 crore in FY24.
With increased scale, the company’s loss surged by 75% to Rs 7 crore in FY25 from Rs 4 crore in FY24. Its ROCE and EBITDA margin stood at -93.75% and -11.23% respectively..
On a unit economics basis, Plush spent Rs 1.12 to earn every rupee of operating revenue during the year, improving from Rs 1.17 in FY24. As of March 2025, the company reported cash and bank balances of Rs 3 crore, while its current assets stood at Rs 29.5 crore in the same period.
According to the company, it is on track to reach a Rs 200 crore revenue run rate in the current calendar year.
As per the startup data intelligence platform TheKredible, Plush has raised a total of $8 million in funding to date, including the recent Rs 40 crore in series B led by angel investor Rahul Garg (Managing Partner Ignite Growth), along with the participation from Ajay Kumar Aggarwal, Careernet Technologies, OTP Ventures, Blume Founders Fund, and other investors.