Foxtale’s revenue nears Rs 200 Cr in FY25; losses jump 38%

Foxtale, a direct-to-consumer skincare and beauty brand, continued its strong growth momentum in FY25 as it scaled up aggressively. However, the Mumbai-based company remained in the red due to a sharp rise in expenses.

Foxtale’s revenue from operations grew 2.4x to Rs 199 crore in FY25 from Rs 83 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC).

Founded in 2021 by Romita Mazumdar, Foxtale is an affordable skincare brand focused on products designed for Indian skin. Its products target issues such as acne, aging, and hyperpigmentation.

The sale of skin and beauty products was Foxtale's sole source of revenue in the fiscal year. Including other income of Rs 7 crore, the company’s total income stood at Rs 206 crore during FY25.

On the spending side, advertising cost accounted for 38% of the total expense. To the tune of scale, this cost more than doubled to Rs 106 crore in FY25 from Rs 50 crore in FY24. Cost of material also doubled to Rs 74 crore in FY25 from Rs 34 crore in FY24. Employee benefit expense increased by 55% to Rs 31 crore in the same period.

Overall, Foxtale’s total expenses more than doubled to Rs 279 crore in FY25 from Rs 139 crore in FY24. For a more detailed expense breakup, refer to TheKredible.

The company’s net loss increased by 38% to Rs 73 crore in FY25 from Rs 55 crore in FY24. Its ROCE and EBITDA margin improved to -26.87%  and  -39.20% respectively.

On a unit basis, Foxtale spent Rs 1.40 to earn a rupee of operating revenue in FY25, improving from Rs 1.67 in the previous fiscal year. Its cash and bank balance increased to Rs 166 crore in FY25 from Rs 43 crore in FY24, while current assets grew to Rs 316 crore.

According to TheKredible, Foxtale has raised a total of $52 million of funding till date, having Matrix Partners and Kae Capital as its lead investors. The company’s Founder and CEO, Romita Mazumdar owns 34% of the company.

Foxtale recently said that about 50% of purchases through its D2C website are from repeat customers. It also claimed that it is on track to end the year with an Annual Recurring Revenue (ARR) of over Rs 700 crore in GMV and expects to achieve profitability next year.