FirstCry parent records Rs 2,099 Cr revenue, Rs 111 Cr EBITDA in Q2 FY26

Brainbees Solutions, the parent of kids-focused omnichannel retailer FirstCry, reported a 10% year-on-year rise in revenue and a 20% reduction in losses for the quarter ending September 2025.

FirstCry's revenue from operations grew to Rs 2,099 crore in Q2 FY26 from Rs 1,905 crore in Q2 FY25, its unaudited financial statements sourced from the National Stock Exchange (NSE) show.

The sale of its products through offline stores and websites in India and the international market was the primary source of revenue, accounting for nearly 77% of total operating revenue, while its subsidiary, GlobalBees, contributed Rs 493 crore. The company also made Rs 38 crore from interest income which took its overall revenue to Rs 2,137 crore in Q2 FY26, compared to Rs 1,936 crore in Q2 FY25.

For the omnichannel retailer, the cost of procurement of materials accounted for 61% of the overall expenditure which increased 11% year-on-year to Rs 1,329 crore in Q2 FY26 from Rs 1,194 crore in Q2 FY25. FirstCry’s employee benefits stood at Rs 203 crore in Q2 FY26 which includes Rs 59 crore as ESOP cost.

The marketing, legal, rent, and technology were other overheads that pushed the overall expenditure to Rs 2,175 crore in Q2 FY26.

The decent scale and controlled expenditure helped FirstCry to reduce its losses by 20% to Rs 50.5 crore in Q2 FY26. Notably, the company reported a positive EBITDA of Rs 111 crore. For the six months ended September 2025, the company’s loss decreased by 15% to Rs 117 crore in H1 FY26 from Rs 138 in H1 FY25.

At the end of today’s trading session, FirstCry’s share price stood at Rs 335 per share, with a total market capitalization of Rs 17,503 crore (approximately $1.9 billion).