FirstCry parent records Rs 1,863 Cr revenue, Rs 75 Cr EBITDA in Q1 FY26

Brainbees Solutions, the parent of kids-focused omnichannel retailer FirstCry, reported a 13% year-on-year rise in revenue and a 13% reduction in losses for the quarter ending June 2025.

FirstCry's revenue from operations grew to Rs 1,862.56 crore in Q1 FY26 from Rs 1,652 crore in Q1 FY25, its unaudited financial statements sourced from the National Stock Exchange (NSE) show.

The sale of its products through offline stores and websites in India and the international market was the primary source of revenue, accounting for nearly 77.55% of total operating revenue, while its subsidiary, GlobalBees, contributed Rs 426 crore. The company also made Rs 49 crore from interest income which took its overall revenue to Rs 1,911 crore in Q1 FY26, compared to Rs 1,679 crore in Q1 FY25.

For the omnichannel retailer, the cost of procurement of materials accounted for 58% of the overall expenditure which increased 11% year-on-year to Rs 1,145 crore in Q1 FY26 from Rs 1,029 crore in Q1 FY25. FirstCry’s employee benefits stood at Rs 203 crore in Q1 FY26 which includes Rs 60 crore as ESOP cost. 

The marketing, legal, rent, and technology were other overheads that pushed the overall expenditure to Rs 1,971 crore in Q1 FY26.

The decent scale and controlled expenditure helped FirstCry to reduce its losses by 13% to Rs 66.5 crore in Q1 FY26. Notably, the company reported a positive EBITDA of Rs 75 crore. On a unit basis, the company spent Rs 1.06 to earn a Rupee of operating revenue in Q1 FY26.

At the end of today’s trading session, FirstCry’s share price stood at Rs 375.35 per share, with a total market capitalization of Rs 19,586 crore (approximately $2.2 billion).