CityMall reports Rs 534 Cr revenue in FY25; flour, sugar, oil, and ghee form 40%

CityMall, a grocery-led e-commerce platform serving smaller cities and towns, recorded a 25% year-on-year growth in the fiscal year ending March 2025, with its revenue crossing Rs 500 crore. However, despite the strong increase in operating scale, the company’s losses remained in FY25.

CityMall’s operating revenue increased to Rs 534 crore in the last fiscal year from Rs 427 crore in FY24, according to its standalone financial statement sourced from the Registrar of Companies (RoC).

Founded in 2019, CityMall sells lifestyle, grocery, electronics, and other essential products through a network of community resellers across tier II and III cities. The company has shifted from a social commerce approach to a grocery-led model, with an increased focus on private label products.

Revenue from product sales contributed nearly 96% of CityMall’s total operating revenue and rose 30% to Rs 512 crore in FY25. The remaining income came from logistics and marketing services.

Sales of atta, sugar, oil, and ghee contributed 39% of total product sales for CityMall and stood at Rs 210 crore in FY25. Branded food and beverages followed at Rs 85 crore, while home and personal care products recorded Rs 58 crore. Other staples and miscellaneous products accounted for another Rs 159 crore.

CityMall also earned an additional Rs 17 crore from interest on deposits and investments, which pushed its total income to Rs 551 crore in the last fiscal year, compared to Rs 460 crore in FY24.

On the expense side, the cost of procurement of products was the largest cost center for CityMall. It formed about 72% of the total expenditure and rose 31% to Rs 510 crore in FY25. Its employee benefit expenses declined 10% to Rs 82 crore and included Rs 16.5 crore of ESOP expenses.

Transportation costs remained steady at Rs 56 crore. Meanwhile, other expenses such as rent, cloud and hosting, and provision for obsolete inventory added Rs 65 crore to the total. As a result, CityMall’s overall expenses rose over 15% year-on-year to Rs 710 crore in the previous fiscal.

In the end, losses for the Accel-backed firm remained flatRs 159 crore in FY25, as compared to Rs 156 crore in FY24. The company’s EBITDA margin improved to -30.3% while ROCE worsened to -57.46%. 

On a unit basis, the company spent Rs 1.33 to earn a rupee of operating revenue in FY25. The Gurugram-based company reported total current assets of Rs 368 crore at the end of March 2025, including Rs 57 crore in cash and bank balance.

CityMall has raised over $157 million in funding to date including its most recent $47 million Series D led by Accel, with the participation of Waterbridge Ventures, Elevation Capital, Norwest Capital, Citius, and General Catalyst in September last year.