BlissClub posts Rs 130 Cr revenue in FY25; cuts losses by 55%

Women’s activewear D2C brand BlissClub has recorded strong growth in the fiscal year ended March 2025, with its revenue from operations surpassing the Rs 130 crore threshold. The firm has also reduced its losses by more than half during the period after a notable cut in employee costs.

BlissClub’s revenue from operations grew 51% to Rs 131.5 crore in FY25 from Rs 87 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC).

The company specializes in women’s activewear, accessories, and lifestyle products, and the sale of these items remained its sole source of operating revenue. BlissClub also recorded Rs 3.5 crore in non-operating income, taking its total income to Rs 135 crore in FY25.

On the cost side, the cost of materials remained the largest expense, rising 38% to Rs 62 crore in FY25 from Rs 45 crore in FY24. Advertisement expenses increased 31% to Rs 29.5 crore, while transportation costs more than doubled to Rs 16 crore during the year.

In contrast, employee benefit expenses declined 42% to Rs 18 crore in FY25 from Rs 31 crore in FY24, while legal charges stood at Rs 5 crore during the period. Overall, the company’s total expenses increased 14% to Rs 155.5 crore in FY25 from Rs 136 crore in FY24.

As revenue growth outpaced the rise in expenses, BlissClub managed to cut its losses by 54.5% to Rs 20 crore in FY25 from Rs 44 crore in FY24. Its ROCE and EBITDA margins stood at -44.57% and -15.09%, respectively.

On a unit basis, the company spent Rs 1.18 to earn a rupee during the fiscal year. BlissClub recorded cash and bank balances of Rs 39 crore in FY25, while its current assets stood at Rs 75 crore.

BlissClub has raised around $21.6 million in funding to date, with Elevation Capital as its lead investor. The company competes with brands such as Kica Active, SilverTraq, Cultsport, Cava Athleisure, HRX, Spirit Animal, Playfiks, and Decathlon’s Domyos.

BlissClub operates in India’s activewear market alongside brands such as HRX, Decathlon Domyos, and Cultsport. While several players compete across categories, BlissClub has focused on women’s activewear and built its presence through D2C channels and product-led positioning. The company has emerged as one of the faster-growing brands in the segment, with revenue rising over 8X from Rs 15 crore in FY22 to Rs 130 crore in FY25, while maintaining control over expenses. With tighter cost control in FY25, the firm could move closer to breakeven in FY26 if it continues to prioritise disciplined growth over aggressive expansion.