BellaVita’s revenue jumps 2.5X to Rs 456 Cr in FY25, turns profitable

BellaVita, a Gurugram-based beauty and personal care brand, reported a profit of Rs 25 crore in the fiscal year ended March 2025, a sharp turnaround from a loss in FY24. The improvement came amid strong revenue growth and better cost efficiency.

BellaVita’s operating revenue surged 2.5x to Rs 456 crore in FY25 from Rs 184 crore in FY24, as per its financial statements sourced from the Registrar of Companies (RoC).

The company derives its revenue primarily from sales of fragrances, skincare and personal care products across online marketplaces and its own channels. Revenue from sale of these products was the sole source of revenue for the company.

For the perfume-dominated brand, cost of materials remained the largest cost component, accounting for 39% of the total expenditure. This cost surged 2.7x to Rs 171 crore in FY25 from Rs 64 crore in FY24. Advertising expenses formed 21% of the cost and rose by 37% to Rs 90 crore. Commission expenses surged to Rs 64 crore, while shipping costs stood at Rs 42 crore.

Employee benefits accounted for Rs 42 crore and other overheads added Rs 28.5 crore to the expense sheet during the fiscal. Overall, BellaVita’s total expenses grew 92% to Rs 437.5 crore during FY25 from Rs 228 crore in FY24. For a more detailed expense breakup, refer to TheKredible.

With the company’s revenue outpacing expense growth, it turned profitable and posted a profit of Rs 25 crore, against a loss of Rs 40 crore in FY24. Its EBITDA margin stood at 4.61% in the same period.

On a unit level, BellaVita spent Rs 0.96 to earn a rupee of operating revenue in FY25, improving from Rs 1.24 a year earlier. On the balance sheet front, BellaVita’s current assets increased to Rs 119 crore while the company closed FY25 with cash and bank balances of Rs 4 crore, up from Rs 1 crore in the previous fiscal.

According to TheKredible, BellaVita has raised a total of $58 million of funding till date, having Sanjeev Kumar Taparia and Ashutosh Taparia as its lead investors.

The profits will be a welcome milestone for the firm that has shown the kind of intent and effort that marks out driven startups. The firm has looked busy as an outsider, trying out too many tactics to recount. Clearly, something is working. Maintaining the momentum in FY26 will place it in a hallowed company in a category where topline has been ‘bought’ with expensive advertising in most cases. Topline of Rs 500 cr with profits to boot. Bellavita has certainly built a brand that has some pull of its own, and could yet be the personal care brand to watch in the coming years.