Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X

Men’s grooming brand Beardo, owned by FMCG giant Marico, crossed the Rs 200 crore revenue milestone for the first time since the acquisition. The company posted a 23.7% rise in revenue and a 3.6X jump in profit after tax (PAT) in the same period.

According to its standalone financial statements sourced from the Registrar of Companies (RoC), Beardo’s revenue from operations rose to Rs 214 crore in FY25 from Rs 173 crore in FY24. 

At the same time, the company’s profit after tax climbed to Rs 13 crore from Rs 3.63 crore a year earlier, while total income stood at Rs 215 crore.

The growth was steered by tighter cost management and higher operating efficiency. The company’s total expenses grew 17.3% YoY to Rs 197 crore, slower than topline expansion, leading to improved profitability.

When it comes to burn, the cost of materials consumed grew 39.3% to Rs 94 crore in FY25, whereas the employee benefits and advertisements cost stood at Rs 14 crore and Rs 52 crore, respectively. Beardo’s EBITDA margin more than doubled to 7.1% from 3.4% in FY24, while its ROCE stood at a healthy 57% during the fiscal year ending March 2025.

Beardo’s board noted in its annual filing that FY25 marked the first year it crossed the Rs 200 crore revenue mark, adding that the company expects to “achieve new heights in the coming years.” The grooming brand continues to focus on hair styling, perfumes, and skincare categories, which together contribute over 90% of its turnover.

Since its acquisition by Marico in 2017, Beardo has transitioned from a D2C startup to a structured FMCG subsidiary, with better supply chain control, offline expansion, and cost efficiency. The appointment of Siddharth Vaya as whole-time director in April 2024 also reflects Marico’s increased strategic oversight.

On the balance sheet front, Beardo’s total assets grew 44% to Rs 72 crore, supported by a 39.5% increase in current assets to Rs 60 crore. On a unit level, it spent Rs 0.92 to earn a rupee in FY25.

In the men’s personal care space, it competes with peers such as The Man Company, Ustraa, and Bombay Shaving Company.