Exclusive: IDfy set to raise $25 Mn led by Neo Asset Management

Identity verification startup IDfy is raising Rs 220 crore (around $25 million) in a fresh funding round led by Neo Asset Management, with participation from existing investors Emerald, Elev8, and others.

The board at IDfy passed a special resolution to issue 24,39,850 Series F compulsorily convertible preference shares at an issue price of Rs 901.7 each to raise Rs 220 crore, filings with the Registrar of Companies show.

Neo Asset Management, through its funds, will lead the round with an investment of Rs 189 crore. Blume Ventures will invest Rs 4.45 crore, Emerald Lush Rs 11 crore, and Elev8 Rs 5 crore. IndiaMart and Kael will contribute the remaining amount.

The company plans to deploy the fresh proceeds towards growth initiatives and strengthening its balance sheet. As per Fintrackr’s estimates, IDfy’s post-money valuation stands at around Rs 2,420 crore ($272 million).

The company has declined to comment on the story

Founded by Ashok Hariharan, Vineet Jawa, and Hatim Baheranwala, IDfy develops technology-driven products and solutions that authenticate individuals and businesses. Its platform enables enterprises to prevent fraud and onboard verified entities with minimal friction.

The Mumbai-based company claims to serve over 1,500 clients across sectors such as BFSI, FMCG, e-commerce, gaming, sharing economy, and large conglomerates. It operates across India, SEA, and the Middle East.

According to startup data intelligence platform TheKredible, IDfy has raised over $70 million to date, including a $27 million round comprising primary and secondary transactions from Elev8, KB Investment, and Tenacity.

During FY25, the company’s revenue grew 28.3% year-on-year to Rs 186 crore from Rs 145 crore in FY24. It also turned profitable during the year, reporting a net profit of Rs 1.6 crore.