Exclusive: Heads Up For Tails to raise $25 Mn in Series B led by Apparel Group

Premium pet care startup Heads Up For Tails is in the final stages of raising $25 million in its Series B round, two people aware of the development told Entrackr. 

“The round is being led by Apparel Group India (AGI), the Indian arm of Dubai-based retail major Apparel Group, with participation from Malinea Pte Care Limited,” said one of the sources requesting anonymity.

“The terms of the transaction have been finalised, and the money is set to flow in over the next few weeks,” said the source quoted above. “The firm has reached an annual revenue run rate (ARR) of Rs 400 crore.”

Heads Up For Tails’ CEO Samarth Narang declined to comment on the story.

According to sources, the company is planning an expansion into Dubai, which would mark its third major presence in the Asian region after India and Singapore.

Heads Up For Tails is a premium D2C pet care brand offering food, treats, accessories, and grooming products. It sells through its own website, online marketplaces and a growing offline network, listing over 13,000 products from 250 plus brands, with a presence across 18 plus cities through 115 stores and 95 pet spas.

According to data from startup intelligence platform TheKredible, the Gurugram-headquartered company has raised around $40 million prior to this round, including a $37 million Series A led by Peak XV Partners (formerly Sequoia Capital India) and Verlinvest in 2021.

The latest round comes amid renewed investor interest in India’s pet care sector, spanning food, services, and healthcare. Gurugram-based pet healthcare platform Vetic is in process to raise $26 million in a Series C led by Bessemer Venture Partners, while Bengaluru-based Supertails is in talks to raise $15-20 million. On the nutrition side, Drools entered the unicorn club after global FMCG major Nestlé acquired a minority stake.