Exclusive: Anushka Sharma-backed Slurrp Farm raises fresh funds at $90 Mn valuation

Children-focused snacking and meal brand Slurrp Farm has raised Rs 30 crore (around $3.3 million) in its extended Series C round from Scarlet Ventures. The fundraise comes after a nearly two-year gap for the Gurugram-based startup.

The company previously raised Rs 60 crore ($7.2 million) from Fireside Ventures, Raed Capital, and others in January 2024. Entrackr exclusively reported the development then.

The board at Wholsum Food Private Limited, the parent company of Slurrp Farm, has allotted 1,04,457 Series C1 preference shares at an issue price of Rs 2,872 each to raise Rs 30 crore from Scarlet Ventures, according to the filing sourced from the Registrar of Companies (RoC).

The company will use the new investment amount to augment the long-term financial resources of the company, the filing further added.

According to Entrackr’s estimates, the firm’s valuation grew 59% to Rs 810 crore (around $90 million) post-money, compared to Rs 510 crore valuation in its previous $7.2 million round. Following the latest round of allotment, new investor Scarlet Ventures holds a 3.7% stake in the company.

Slurrp Farm has raised around $18 million across multiple funding rounds, including a $7 million Series B round led by the Investment Corporation of Dubai. Following this round, Bollywood actress Anushka Sharma came on board as an investor and brand ambassador.

Founded in 2016, the company makes millet-based snacks and meals for young children. Its portfolio products include porridges and cereals, puffed snacks for children, millet pancakes, millet dosa, cake mixes, and others.

Slurrp Farm’s parent reported over 30% YoY growth in its operating revenue to Rs 95.6 crore in FY25 from Rs 72.5 Cr in FY24. However, its losses also increased by 29% to Rs 32.7 crore in the same period.