ClayCo Cosmetics, a skincare brand launched in March by Niharika Jhunjhunwala, has successfully secured $2 million in a Series A funding round led by Unilever Ventures, marking its first external investment.
The funds will be allocated toward expanding its product portfolio, enhancing branding and promotional efforts, driving recruitment, and supporting working capital needs.
ClayCo specializes in skincare products that blend natural ingredients with modern technology, drawing inspiration from ancient traditions and global cultures. Its debut collection, “Rituals of Japan,” features products like cleansers, moisturizers, serums, and essences that combine traditional ingredients such as rice, sake, and azuki beans with contemporary innovations.
The brand’s flagship product, the Rice and Sake Sleep Mask, has quickly gained popularity, becoming the best-selling night cream on platforms like Amazon, Nykaa, and Tira, with over 100,000 units sold.
Looking ahead, ClayCo plans to launch a Moroccan-inspired body care range, aiming to offer affordable luxury through high-performance products inspired by diverse beauty traditions.
