Pluckk acquires nutrition brand Upnourish for $1.4 Mn

Fresh fruits and vegetables platform Pluckk has acquired nutrition brand Upnourish for $1.4 million.

This acquisition will enable it to expand its offerings and focus on the growth of a new vertical focused on nutrition.

Founded in 2021 by Aayushi Lakhpati and Kuonal Lakhapati, Upnourish sells on-the-go meals such as smoothies, soups, and bars, as well as personalized nutrition plans. 

Pluckk sells fruits, vegetables, meal kits, juices, dips, soups, smoothies, and salads through a ‘farm-to-table’ concept. It has operations in Delhi, Mumbai, Bengaluru, and Pune. It sells the products via its app and website, as well as e-commerce and quick commerce platforms like Amazon, Swiggy Instamart, Zepto, Blinkit, and Flipkart Minutes. 

In January 2022, Pluckk had raised $5 million in its seed round from Exponentia Ventures. Last year, the startup raised an undisclosed amount of funding from Bollywood actor Kareena Kapoor Khan.