Deepinder Goyal to enter health and mental fitness space with ‘Continue’

Zomato co-founder and chief executive officer Deepinder Goyal has incorporated a new venture named Continue, which will focus on health tracking and mental wellness. However, the new venture is purely personal, with no Zomato involvement.

Launched in April 2024 under the legal name Upslove Advisors Private Limited, the company’s shareholders—Deepinder Goyal (holding 99.9%) and Ashish Goel (holding 0.1%)—contributed an initial capital of Rs 50 lakhs, as per a regulatory filing accessed from the Registrar of Companies (RoC)

The domain Continue.com, marketed as "The Ultimate Health Tracker," currently provides no additional details. The domain was registered under the new entity Upslove Advisors Private Limited.

According to the RoC, Deepinder Goyal being the active director while Simrandeep Singh and Akriti Mehta have been appointed as additional directors of Upslove Advisors Private Limited. Based on their LinkedIn profiles, both Singh and Mehta have been with Zomato for the past 5 and 7 years, respectively.

Moneycontrol reported the development first.

The new venture, Continue, is set to compete with Ultrahuman and Mindhouse, founded by former Zomato COO Mohit Kumar and co-founder Pankaj Chaddah, respectively. Notably, Goyal pumped in $10 million in Ultrahuman’s Series B funding.

Zomato has shown a strong interest in the health and fitness segment, having previously acquired Fitso, which it later sold to Tata Digital-owned Curefit. With the launch of Continue (health), Deepinder Goyal now has his foot in several sectors, including food delivery (Zomato), quick commerce (BlinkIt), entertainment and ticketing (District), and B2B supplies (HyperPure).

In July, Goyal entered the billionaire dollar club as the value of his holdings in Zomato surpassed Rs 8,400 crore ($1 billion). 

The move into new ventures might be surprising to some, as Zomato is hardly in cruise control mode as a business, despite moving into profits. The business remains volatile, with many issues that need addressing, besides sustaining profitability. Add to that the continuous parade of ‘co-founder’ exits, and one would imagine Goyal would have given a lot of thought to the move into a new personal project.  The collegiate environment that has been projected at Zomato  however fits in well with the move, with the firm showing a willingness to back ex-employees with ideas. One assumes Goyal has a plan to dilute his holdings in favour of relevant people who make an impact at Continue like the other ventures he has backed, without distracting him from his main job of running Zomato, as investors in the latter will also be hoping.