Vermeil jewelry brand Trisu secures pre-seed funding round

Vermeil jewelry brand Trisu has secured an undisclosed amount of investment in a pre-seed funding round co- led by All In Capital. JK Tyres, and Amaanta Group and angel investors like Himanshu Aggarwal and Sumer Sethi also participated in the round.

The fresh funds will be used to enhance customer acquisition, drive product innovation, and support market expansion, Trisu said in a press release.

Launched by Saloni Chopra in 2023, Trisu offers gold vermeil jewelry with 18-karat gold plating that is five times thicker than standard gold plating, using silver as the base metal. The company aims to provide long-lasting, affordable gold alternatives in India, particularly for individuals aged 30-60. The startup claims that its products deliver high quality at a fraction of the cost, allowing customers to enjoy jewelry that closely resembles solid gold without the high expense or risk of loss. It has a manufacturing facility in Jaipur.

The Gurugram-based company says that its unique selling point is superior plating style. The chains segment is the company’s top revenue driver, followed by necklaces and bracelets.It plans to expand its presence across all marketplaces, including quick commerce platforms.

Trisu also says that it has achieved 24x growth and attracted over 5,000 active users who appreciate its designs for their close resemblance to solid gold within eight months of operation. The company aims to generate $1 million (Rs 8 crore) in monthly recurring revenue by 2025 and open ten shops and five exclusive outlets by December 2026.