After Bengaluru, Flipkart Minutes goes live in Gurugram

Flipkart Minutes, a quick commerce service by Flipkart, is now live for users in Gurugram and other parts of NCR region. This launch marks a significant step in Flipkart’s expansion plans, following the introduction of its rapid delivery service in Bengaluru.

Entrackr was the first to report about Flipkart quick commerce’s foray in March 2024. It’s worth noting that Flipkart has not yet issued an official statement about the public launch of its quick commerce service.

Currently, Flipkart Minutes is available in nearby Unitech Cyber Park, Sector 39, 40, The Millenium City Centre (Sector 29) and Golf Course Road (Sector 54) in Gurugram. Users in other areas in the NCR region also received notifications about the availability of Flipkart Minutes.

As per sources, the service is also available in some parts of Mumbai.

It allows users to order groceries, electronics, smartphones, and other products with delivery times ranging from 8 to 16 minutes. For example, a team Entrackr member based in Sector 39 got delivery in 13 minutes.

Entrackr has reached out to Flipkart for comment.

Flipkart already offers slot-based delivery services, competing with Amazon Fresh and BigBasket. While BigBasket is in the process of completely transitioning to quick commerce, Amazon plans to enter the space by early next year. Flipkart Minutes competes with leading quick commerce players such as Blinkit, Swiggy Instamart, and Zepto.

The quick commerce sector has been a hot sector for over a year. With over $1 billion raised in the past couple of months, Zepto has surpassed the $5 billion valuation mark and is focusing on expansion into both existing and new cities. As per media reports, the Aadit Palicha-led company is also gearing up for the initial public offering (IPO) by next year. Zomato-owned Blinkit is expanding into tier II cities and has emerged as the top market share holder in the quick commerce space, according to a recent UBS report. To beef up its quick commerce piece, Swiggy Instamart strengthened its leadership with the appointment of a new chief executive officer (CEO) and chief operating officer (COO).