Spice brand Zoff raises Rs 40 Cr in Series A from JM Financial

Spice brand Zoff has secured Rs 40 crore ($4.8 million) from JM Financial Private Equity through JM Financial India Growth Fund III.

The company had previously secured funding in Shark Tank India from boAt’s co-founder Aman Gupta

The proceeds will be used to launch new products and expand the business into new segments such as ready-to-cook, condiments, cooking pastes & seasoning kits and strengthen its offline distribution network through general trade, modern trade channels and other retail outlets, Zoff said in a press release.

Co-founded in 2018 by Akash and Ashish Agrawal, Zoff specializes in high-quality spices. The brand offers a curated selection of spices, dry fruits, and whole food products. It focuses on providing high-quality ingredients that elevate consumer culinary creations' taste and health benefits.

According to the Raipur-based company, it has a fully automated manufacturing unit which utilizes cold grinding technology to preserve the flavor and aroma of raw spices. The brand claims that its multi-layered ziplock packaging ensures the spices remain fresh for an extended period.

Zoff says that it has created a robust online presence by focusing on quick commerce and empowered  spices market in a short period of time, registering a profitable revenue over the years. The company is looking to penetrate deeper into the tier-II and tier-III cities.

The company also claims that it competes with other big brands like Everest and MDH.