ShopClues co-founder Radhika Ghai’s startup kindlife.in raises $8 Mn in Series A

Kindlife.in, a platform for beauty, wellness and health, has raised $8 million in its Series A round led by JB-Dooeun TK Fund and MIXI Global Investments, with participation from Kalaari Capital and some angel investors.

Previously, Kindlife had raised $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others in November 2021.

This capital will enable Kindlife to build a strong connection between Korea, Japan, and India, the company said in a press release. Its community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest K-beauty trends.

Entrackr had exclusively reported about Kindlife's launch back in September 2021.

Founded by ShopClues co-founder Radhika Ghai, Vidit Jain, and Manasa Garemella, Kindlife uses proprietary AI technology to help Gen Z consumers discover personalised skincare and wellness routines and products. The platform also provides exclusive and priority access to popular and trending global beauty brands, including Korean and Japanese brands.

Capitalising on the surging popularity of K-beauty, fueled by the Hallyu wave, Kindlife aims to cater to India's rapidly growing K-beauty market. In the ongoing calendar year, the firm plans to launch over 20 Korean and Japanese beauty brands on its platform.