Bebe Burp raises Rs 8 Cr led by Gruhas Collective Consumer Fund

Baby food brand Bebe Burp has secured Rs 8 crore (nearly $1 million) in a pre Series A funding round led by venture capital firm Gruhas Collective Consumer Fund (GCCF). This fund was launched by Gruhas in collaboration with Collective Artists Network earlier this year.

The Surat-based company had earlier raised $419K from LetsVenture and others back in 2022.

The proceeds will be channeled towards market growth, advanced product development, marketing campaigns, hiring, talent acquisition,  innovation & R&D, Bebe Burp said in a press release.

Co-founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp weeds out the challenges of harmful chemicals and preservatives. It aims to introduce nutritious alternatives that provide easy, healthy solutions for kids, making healthy eating. The company prepares instant mixes, cookies, and snacks like multi-flavoured porridge mixes, 100% millet puffs, ragi cookies, organic jaggery powder, and more.

According to market research, the Indian baby food market  will reach around $109 billion by the end of 2027, growing at a CAGR of 6.1%.

Bebe Burp plans to make foray into international markets such as the Middle East, Europe, and Southeast Asia and intends to establish a presence in over one lakh retail stores across India. The brand claims to have served more than 1,50,000 customers since its inception.

Bebe Burp may directly or indirectly compete with other startups like The Moms Co, Babease Foods, Else Nutrition, Baby Destination, and Little Charlie, among others.