Direct to consumer (D2C) nutrition brand Supply6 has raised an undisclosed amount from former South African veteran cricketer AB de Villiers. The company has also on boarded him as the brand ambassador of the brand.
Supply6 last raised funding in pre Series A round in July 2022.
Co-founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 offers health supplements designed to promote healthier lifestyles. According to the Bengaluru based company, its products address common deficiencies in Vitamin D, B12, and gut health as well as offering targeted solutions around skin wellness and energy enhancement.
“I recognise the critical role nutrition plays in health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles,” said AB de Villiers.
Supply6 competes with nutrition brands like OZiva, BoldFit, HealthKart and others.
Several cricketers have shown their interest in the startup industry as investors and brand ambassadors and founders. Shikhar Dhawan joined as an investor and brand ambassador in D2C brand Svish whereas MS Dhoni became an ambassador and invested in Pune-based EV startup EMotorad. Moreover, KL Rahul is an investor in Oto Capital, Hyugalife, and XYXX and Hardik Pandya had invested in Aretto, Yu Foodlabs, LenDenClub, and Bidzapp.
