Moxie Beauty raises Rs 17.3 Cr led by Fireside Ventures

D2C haircare brand Moxie Beauty has raised Rs 17.3 crore or $2.1 million in a new round led by Fireside Ventures.

The round also saw participation from a group of angel investors, including Samir Singh (ex Unilever CMO Personal Care, Chair Unilever Asia), Arjun Purkayastha, Suhasini Sampath (founder, Yoga Bar), Navin Parwal and Sangeet Agrawal (founders, Mokobara).

In April last year, the Gurugram-based startup had raised $669K in its seed round from Amplify Partners, OTP Venture Partners and others. 

The new proceeds will be used towards product innovation and research, hiring talent, and expanding distribution channels. 

Launched by Nikita Khanna and Anmol Ahlawat, Moxie Beauty makes salon-quality hair care products that are tailored for Indian hair textures.

Besides essentials like shampoo and conditioner, it offers leave-in products and styling products that help tackle dryness and frizz.