Klub aims to disburse Rs 200 Cr this festive season

Revenue-based financing platform Klub is set to disburse Rs 200 crore for this year's festive season. The platform had disbursed Rs 100 crore in the last festive season which aimed to enhance sales on major e-commerce platforms, including Amazon, Flipkart, and Myntra.

The disbursal will aid SMEs in maintaining inventory and pre-planning marketing efforts to meet the surged demand during India's festive season, Klub said in a press-release. 

Klub plans to infuse the funds into D2C brands across more than 45 sectors.

In 2023, Klub invested in sectors such as beauty & personal care, fashion & apparel, and cloud kitchens & restaurants. The brands that secured investment include Monrow Shoes, BRB Chips, Berrylush, and potful.

The Bengaluru-based firm  offers funding up to Rs 30 crore in a single tranche and works on multiple capital structures suited to the brand and founder, including term loans, credit lines, revenue financing, and more. Its  initiative is in collaboration with its supply partners, particularly leading NBFCs such as U GRO Capital.

According to market research, the growth in festive sales is anticipated around 10-12% and the e-commerce industry is expected to surge $111 billion this year.

Co-founded in 2019 by Anurakt Jain and Ishita Verma, Klub is a revenue based financing platform which provides flexible funding up to Rs 30 crore to digital businesses and SMEs with recurring revenue.  The company partners with NBFCs, HNIs, financial institutions, and its own SEBI registered fund to provide growth capital. The platform offers different capital structures for businesses across all stages (early, growth, & late) for recurring marketing, inventory, and capex expenses.

Klub claims that it has deployed more than 1,700 investment rounds enabling growth for more than 650 brands. It raised $20 million in seed funding round from Peak XV’s growth program Surge, Alter Global, GMO Venture Partners, and 9Unicorns back in 2021.

Klub directly competes with GetVantage, Velocity, Clearco, CRED Mint, Wayflyer, and KredX.