Felicity Games raises $700K from DeVC, Nandan Reddy, Kunal Shah and others

Felicity Games, a casual game developer and publisher, has raised $700K in its pre-seed round from DeVC, Visceral Capital and marquee angel investors including Kunal Shah of CRED, former Nazara CEO, Manish Agarwal, Sriharsha Majety, Nandan Reddy of Swiggy and Sameer Pittalwala, Head of Gaming, Google Cloud (APAC) among others. 

The proceeds will be used towards testing 10 more such games by March 2025. The firm aims to scale revenue by 10x by the end of this year.

Founded in 2023 by ex-Swiggy executive Anurag Choudhary, Felicity recently launched two titles ‘Seek & Find’, and ‘Nova Solitaire’ which are already unit economics positive in the US and other western markets with over 100,000 downloads within a period of 3 months.

Bengaluru-based Felicity rapidly prototypes and tests casual games for commercial viability using their proprietary framework “Pokhran”, scaling only the successful ones. 

Within a year, Felicity has launched over 10 game titles, which are played by more than a million monthly users across 14 geographies.