Premium tea brand Freshleaf raises seed round

Premium tea brand Freshleaf has raised Rs 1 crore in its seed round led by Inflection Point Ventures. 

The proceeds will be used to expand marketing efforts, increase production capacity, and enhance research and development for new products, the company said in a press release. 

Led by Balkirat Singh and Muneet Arora, Freshleaf strives to deliver premium quality tea at an affordable price starting from Rs 130. Since its inception in 2022, it has built a strong offline presence, now reaching over 550 stores across 40 cities in India. 

Through strategic marketing initiatives, such as interactive tastings, the company has enhanced its brand recognition and engagement with its customer base. 

It is now venturing into modern retail and quick commerce while extending its reach into the UAE market, aiming to enhance accessibility and market presence.

In the premium tea brand, Freshleaf competes with Vahdam Teas, Teamonk, Young Mountain Tea. Interestingly, Teamonk is also backed by Inflection Point Ventures.