BharatX acquires Zenifi to enter medical lending segment

Y Combinator-backed BNPL fintech startup BharatX has acquired Zenifi, a healthcare finance startup providing zero-cost and low-cost EMI solutions. 

As part of the deal, Padam Kataria, the co-founder CEO, Zenifi will join BharatX as the head of business – healthcare. 

Founded in 2023 by Padam Kataria, Harshit Shrivastava, and Rajendra Kulkarni, Zenifi provides zero cost and low cost EMI’s to improve conversion rates for healthcare providers. It has tied up with multiple hospitals and aggregators, generating an annual rate of demand worth over Rs. 1.2 crore.

After being a part of BharatX, Zenifi team can use the pre-existing lending platform and realise better economics. And this acquisition will allow BharatX to break into the healthcare sector.

With the acquisition, BharatX will be entering the medical lending segment.

BharatX enables financing options for over 125 brands in white-labled manner. In the past five quarters, it claims to have grown 33X and have raised more than $4.7 million till date. The startup also claims to have disbursed credit to more than 200,000 users till now.

BharatX recently announced partnerships with Cashfree, a payment gateway, alongside existing partnerships with brands such as Flo mattress, Snitch, and Mokobara.