GRAVITY, a hyper-personalised banking platform, has raised $1 million in a pre-series A funding round, led by Kettleborough VC. The round also saw participation from eminent personalities from the banking industry and a few HNIs.
The Mumbai-based startup plans to deploy the capital towards tech development and execution of organic growth cycles, GRAVITY said in a press release.
Launched in March 2024 by Satish Krishnaswamy and Rohit Maroo, GRAVITY enables banks to create a tailored experience for both retail and enterprise customers.
The platform enables interoperability amongst all the underlying banking softwares managing core banking systems (CBS), payments, LOS, LMS, treasury, depository, among others. Using this ecosystem, banks can develop contextual and customised products on top of their existing solutions, as per the customers’ need and eligibility.
As per the company, banks can achieve several efficiencies such as routing IMPS transactions through NEFT if the IMPS server is down, offering instant loans to customers facing failed transactions due to low account balance and launching new products or workflows within 2-3 days using its API symphony, among many other use cases.
Kettleborough VC, an India-based early-stage venture capital led by seed investor Nisarg Shah, launched its maiden VC fund in October 2022. Since then, it has backed startups such as InPrime Finserv, Finhaat, Giga Fun Studios , Zocket and ONWO, among others.
