Influencer marketing platform Starbuzz.ai has securedĀ $500,000 (about Rs 4.15 crore) in its seed funding round from an undisclosed investor. The startup has been incubated by Hyderabad-based T-Hub.
The company plans to deploy the proceeds for expansion, team growth, product refinement, and market exploration, Starbuzz said in a press release.
Co-foundedĀ in 2021 by Krishna Priya Akella and Aravindha Bollineni, Starbuzz serves B2B & B2C space and leverages advanced AI-powered solutions to offer brands and agencies the tools to streamline and optimise influencer marketing campaigns. The startup enables brands to discover relevant influencers, manage campaigns, and derive actionable insights through advanced analytics. Notably, Starbuzz.ai’s adeptness in detecting fake followers and delivering comprehensive analytics empowers brands to make data-driven decisions, safeguarding maximum ROI and upholding brand integrity.
According to the Hyderabad-based company, its tools help in detecting fake followers and delivering comprehensive analytics empowers brands to make data-driven decisions, safeguarding maximum ROI and upholding brand integrity.
Starbuzz claims to witnessĀ the monthly revenue growth of 3x, garnered more thanĀ 500 B2B users and established connections with a network of 70,000 influencers. It competes with the other startups like Qoruz, Upfluence, HypeAuditor, and Modash.
āT-Hub to nurture and support cutting-edge startups in India. We look forward to witnessing Starbuzz.ai’s continued journey of innovation and impact in the growing influencer marketing industry.” said Srinivas Mahankali Rao, CEO of T-Hub.
T-Hub provides office spaces, essential infrastructure and the incubator claims that its portfolio has managed to raise approximately $800 million in funding. At present, it houses over 500 startups, with 300 operating from its premises.
