Zerodha-backed Rainmatter invests in Fittr

Fitness-tech startup Fittr has raised Rs 28 crore (around $3.5 million) in a new  round led by Zerodha-backed venture fund Rainmatter.

Previously, the Pune-based firm had raised around $11.5 million from American private investment firm Elysian Park, Peak XV’s seed fund Surge, and others in 2021. Overall, Fittr has raised $17 million in equity funding since its inception in 2016.

Founded by Jitendra Chouksey, Sonal Singh, Jyoti Dabas, Rohit Chattopadhyay and Bala Krishna Reddy, Fittr is a community-based health and online fitness marketplace. It creates customized workout plans based on fitness goal, equipment available, time available, and exercise style preferences.

The startup has around 250,000 monthly active users and more than five million app downloads.

The platform recorded a revenue of Rs 84 crore against Rs 41 core loss in FY23, according to startup data intelligence platform TheKredible.

Rainmatter has backed around 18 startups in the health and wellness space. The list includes Aroleap, Devils Circuit, Ultrahuman, Trunativ, Humanedge and are all part of the same portfolio.