Health and wellness platform HyugaLife has raised $1 million in a new round from Stride Ventures, and Getvantage.
The proceeds will be used towards reinforcing the platform’s product and technological infrastructure.
Backed by cricketer KL Rahul and actress Katrina Kaif, HyugaLife claims to have witnessed a surge in its user base in 2023, while achieving a fivefold expansion in its revenue.
The startup has a diverse range of over 10,000 products across 10 categories, spanning health supplements, sports nutrition, health foods, and beyond. These products are directly sourced from over 400 brands making HyugaLife as a comprehensive one-stop destination for health-conscious Indians.
Beyond the product spectrum, the platform is actively building its brand through initiatives centered on trust, authenticity, and education. Programs like ‘H-Tested’, launched by the platform in association with KL Rahul, ensure that users receive products that meet rigorous standards.
The brand claims to have partnered with over 100 brands so far in 8 different categories with a vision to onboard 1,000 brands over the next 12 months.