Distribution-as-a- service platform ofScale has secured $375K in a pre-seed funding round led by First Cheque along with participation from Matrix Partners India DeVC, Relentless VC and other angel investors including Abhishek Goyal, Mekin Maheshwari and Revant Bhate.
The funds will be utilised to double down product development & deploy more GTM initiatives, ofScale said in a press release.
Co-founded in 2022 by Suvigna Shour, Tarun Kedia and Vijay Akkaladevi, ofScale leverages a technology-led business-to-business model, mitigating the distribution costs compared to traditional means of offline expansion. The company is currently enabling beauty and personal care brands to pave its way to cost-effective offline footprint, before extending its services to other categories.
According to ofScale, its marketplace enables brands to lease retail shelves in independent stores, simplifying entry into offline markets. By leveraging technology, ofScale democratises distribution, reducing barriers for seamless mass-scale adoption.
The Bengaluru-based company says that it has leading beauty and personal care D2C brands such as Bodywise, Deconstruct, Arata, Paradyes, Wishcare and Hair Originals. It also claims that over the last 12 months, more than 15 fast-growing beauty and personal care brands have launched offline retail via ofScale.