Curefoods invests Rs 10 Cr in food discovery platform Hogr

Hogr, a social platform that enables restaurant and food discovery, has raised Rs 10 crore in a seed funding round led by Curefoods, a cloud kitchen brand housing various brands such as EatFit and Cakezone. 

This proceeds will be used in the expansion of Hogr app's reach, enhancing features, and introducing updates to elevate the user experience.

Founded by Jugul Thachery and Harish Harshan, Hogr enables users to discover new restaurants and dishes through personalized recommendations from their contacts, family, friends, and other food enthusiasts whose taste preferences match theirs. It offers tailored suggestions for informed dining choices and building a broad food network with an easy recommendation system.

The Bengaluru-based app simplifies the process of people discovering new culinary experiences and recommending them to a social network of food enthusiasts.

Curefoods operates brands like EatFit, Yumlane, Aligarh House Biryani, Masalabox and CakeZone. It has over 100 kitchens across 12 cities in India. In April this year, Curefoods had raised Rs 300 crore ($36.5 million) in an equity and debt round led by Binny Bansal’s fund Three State Ventures. This year, Curefoods also acquired two brands – YumLane Pizza and Millet Express.