Natch raises Rs 3 Cr in seed round led by Artha Venture Fund

Snacking brand Natch has raised Rs 3 crore in seed round led by Artha Venture Fund with participation from the DSP Family Office. 

The proceeds will be used to expand its omnichannel presence, improve distribution, increase marketing efforts, and innovate in product development, Natch said in a press statement.

Founded in 2017 by Matthew Taff and Meher Vakil, Natch offers a range of snacking options that cater to a health-conscious and discerning clientele. The brand claims that its products are natural, gluten-free, vegan, free from artificial flavors, preservatives, trans fats, and non-GMO. 

Currently, Natch products are available in 250 premium retail stores across India, including stores like Nature's Basket and Wellness Forever. 

The brand claims to have achieved a 300% increase in rev theenue in last 18 with a 30% growth in customer-facing touchpoints. E-commerce also plays a significant role, contributing to 15% of the brand's total sales.